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Privacy Policy

Effective Date: October 19, 2023

We want our customers to feel comfortable sharing their most meaningful stories, so we take your privacy very seriously. This Privacy Policy (this “Policy”) explains how StoryWorth, Inc. (“Storyworth,” “us” or “we”) collects, uses and discloses your information and what choices you have with respect to your information.

This Policy applies to your use of our websites, products and services (collectively, our “Services”). This policy also applies to information we collect from you when you contact one of our customer service representatives, when you respond to a survey or enter a contest or sweepstakes we administer, or when you otherwise interact with us.

Our Services may display some content that is not Storyworth’s and/or may direct you to sites, software or services owned or operated by third parties (“Third-Party Services”). This Policy does not apply to Third-Party Services. While we take great care to only work with Third-Party Services we trust, we are not responsible for the privacy practices, security standards, or content of Third-Party Services. You should check the privacy policies of those Third-Party Services before providing your personal information to them. The fact that our Services contain or direct you to such Third-Party Services does not mean we approve or endorse such Third-Party Services or their privacy practices.

We encourage you to read this Policy in its entirety before using our Services. By creating an online account, purchasing products from us or otherwise using our Services, you acknowledge that you have read and agree to this Policy, and you give us permission to process your information as set forth in this Policy. If you do not accept this Policy, please do not purchase, use or access the Services. Your use of our Services is also subject to our Terms of Service (our “Terms”).

Information We Collect And Receive And How We Use It

We collect various types of personal information when you register for an account with us or otherwise purchase, use or access our Services, or when you seek customer support, complete a survey or form, enter a contest or sweepstakes or otherwise interact with us.  This information may be collected directly from you (for example, when you register for an account or complete a survey) or indirectly through your device or browser when you visit our website. When used herein, references to “information” or “personal information” mean data that allows someone to identify you, including, for example, name, address, telephone number, credit card number and email address, as well as any other non-public information that is associated with or linked to any of the foregoing data.

Your information will be used (i) to provide the Services (including support therefor) and as set forth in this Policy and/or (ii) in accordance with your instructions, and/or (iii) as required by applicable law or legal process.

Specifically, we use your information to fulfill product orders; to provide, maintain, protect and improve our Services and to develop new ones; to protect Storyworth and our users; to customize and improve the advertising and content you see (like giving you more relevant questions) and to improve your overall experience; to deliver marketing communications and promotional materials that you may be interested in; to contact you about our Services (such as letting you know about upcoming changes and improvements) and for internal operational purposes.

The chart below describes what categories of personal information we may collect, how we collect that information from you, the business purposes for which we generally use such information, and which types of trusted third-party service providers we may share that information with. Additional details about certain personal information we may collect, and about other ways we may use information we collect, can be found below such chart in this Policy.

Information Type Source Purpose Service Providers
Personal Identifiers (name, mailing address, phone number, e-mail address, age, social media handles) Provided directly by you or the person who invited you to use the Services, or provided by you indirectly if you link your Storyworth account to your social media account(s)
  • Maintaining and servicing your account
  • Providing customer service
  • Processing and fulfilling your orders
  • Processing payments on your orders
  • Advertising and marketing our products to you
  • Detecting security incidents and protecting against malicious, deceptive, fraudulent, or illegal activity
  • Product creation and order fulfillment vendors
  • Customer service providers
  • Marketing and advertising services
  • Surveys, sweepstakes, and contests
  • Payment and chargeback processors
  • Mailing and shipping services
Your Content (including photos, stories, social media contacts, voice recordings and transcripts) Provided directly by you or the individuals you invite to use the Services, or indirectly if you grant us access to your social media accounts
  • Processing and fulfilling your orders
  • Providing customer service
  • Product creation and order fulfillment vendors
  • Customer service providers
Payment information (credit card information, other payment information – Note that your full credit card number will be stored by our payment processors but only the last four digits will be stored by us. ) Provided directly by you.
  • Processing payments on your orders
  • Detecting security incidents and proteting against malicious, deceptive, fraudulent, or illegal activity
  • Payment processors
  • Fraud prevention and site security
  • Customer service providers
Commercial Information (purchase date, purchase totals, product types) Provided directly by you
  • Providing customer service
  • Processing and fulfilling your orders
  • Processing payments on your orders
  • Analytics to improve our products and services
  • Advertising and marketing our products to you
  • Product creation and order fulfillment vendors
  • Customer service providers
  • Payment and chargeback processors
Internet or Electronic Network Activity Information and Geolocation Information (IP address, cookies, website browsing, search history and interaction activity, other device or mobile browser identifiers) Collected indirectly from your browser or device
  • Enhancing your user experience
  • Analytics to improve our products and services
  • Advertising and marketing our products to you
  • Detecting security incidents and protecting against malicious, deceptive, fraudulent, or illegal activity
  • Marketing and advertising service providers
  • Website performance and analytics vendors
  • Fraud prevention and site security
Website login credentials Provided directly by you
  • Maintaining and servicing your account
  • Providing customer service
  • Enhancing your user experience
  • Analytics to improve our products and services
  • Website performance and analytics vendors
  • Customer service providers
Details on your interaction with our Services (including email address and telephone log information from customer service inquiries and device event information such as crashes) Provided by you indirectly when you use the Services or contact us for customer support
  • Maintaining and servicing your account
  • Providing customer service
  • Enhancing your user experience
  • Analytics to improve our products and services
  • Website performance and analytics vendors
  • Customer service providers
Inferences about customer preferences and characteristics Inferred from information provided by you, information collected indirectly from your browser or device, and information obtained from third-party marketing database partners
    Enhancing your user experience Analytics to improve our products and services Advertising and marketing our products to you
  • Marketing and advertising service providers
  • Website performance and analytics vendors

Social Media

Our Services do not require connecting to any third-party social media or other service providers such as Google. However, you have the option of granting us access to your accounts with certain third-party social media and other service providers, such as Facebook or Google, so that you can login into our Services via your social media accounts or share photos, contacts and other content (collectively, the “Social Content”) from those accounts with us. By granting us access to your Social Content, you understand that we will access, make available and store (if applicable) your Social Content so that it is available through the Services exclusively for your use within the Services.

Your Photos and Other Content

While we don’t typically review our customers’ photographs, stories, transcripts, voice recordings and other content (collectively, your “Content”), we see a subset of Content as part of providing our Services, for example when providing customer support (see above chart for more information). Unless you otherwise expressly agree, we will only use your Content as necessary to provide our Services to you. We will not use your Content for other purposes (such as our podcasts or marketing materials) unless we receive your explicit permission. For information regarding what kind of Content is and is not allowed to be provided in connection with your use of the Services, please see the section titled “Content Submitted by You” in our Terms.

When you upload your photos and videos via our Services, or give us permission to access the photos and videos stored on your device, that Content may also include related image information such as the time and the place your photo was taken, tags and similar information stored by your image capture device.

If you wish to restrict the capture of image metadata in your individual photos, please adjust the settings on your image capture device.

You have control of your Content you provide to us. By default, Storyworth will never delete your Content unless you instruct us to do so or you terminate your account with us.  You therefore control which of your Content is retained in your account. If you delete your Content from your account, it will be removed from our application and web interface immediately and will be permanently deleted from our system in the ordinary course of business. If you terminate your account, we will delete your Content within a reasonable timeframe thereafter, so please notify us in advance at hello@storyworth.com if you want us to retain your Content after such termination.

Cookies and Anonymous Identifiers 

We and our service providers use various technologies to collect and store information when you use our Services, and this may include sending one or more cookies or anonymous identifiers to your device. 

Those cookies and other technologies collect information about how you use our Services – for example, what web pages you have viewed and what terms you have searched for – to analyze trends, generate analytics, provide a better user experience, improve our products and services, detect and prevent fraud or security incidents and gather broad demographic information for aggregate use. Cookies and other similar technologies also help us offer convenient features like remembering your login and account settings, recognizing your browser when you visit, customizing your current and future visits, and providing you with information about products that interest you. 

Our service providers may also show you advertisements for our products and services on other websites, and may combine this information with other information those service providers have gathered about your visits to those other websites so that the advertisements you receive are more likely to be of interest to you.

For additional information about the kinds of cookies and similar technologies we use, what those technologies track and collect, and how we use information collected by those technologies, please review our Cookie Policy.

Additional Ways We Use Information

In addition to the ways we use your information as discussed in the chart set forth above, we may also use the information we collect from you to do any of the following:

We may also combine the information we collect (or that is otherwise provided to us) through aggregation and other means to limit the identification of any particular individual. Such deidentified information may be used by us for any business purpose (such as research and marketing).

How We Share And Disclose Information

We do not sell, license or share the personal information we collect with unaffiliated third parties for their marketing purposes.  We may share your information in the following situations.

To Service Providers. We sometimes use third-party service providers to act on our behalf, for example to help us fulfill your product orders, process payments, enhance and personalize your shopping experience with us, or to deliver our advertisements. These service providers are only allowed to use your information in connection with the specific service they provide on our behalf. See the chart above for additional details on what information we share with service providers. 

During  A Change to Our Business. Your information may be transferred to another organization if, for example, we transfer the ownership or operation of the Services because we have merged with or have been acquired by another organization, or if we liquidate our assets. In those cases, the new company’s use of your information will still be subject to this Policy and the privacy preferences you have expressed to us.

Safety and Security. We may disclose your information to third parties if we determine that such disclosure is reasonably necessary to: (a) protect any person from death or serious bodily injury; (b) prevent fraud or abuse of our Services or users or other illegal activity; (c) protect our rights, property, safety, or interest; or (d) perform a task carried out in the public interest. We reserve the right to report to the appropriate law enforcement or government agencies any information that we believe may be evidence of criminal activity or violation of any applicable law. 

To Comply with Laws. If we receive a request for information, we may disclose your information if we reasonably believe disclosure is in accordance with or required by any applicable law, regulation or legal process. For example, we may be required to share certain information to respond to a subpoena or similar judicial process. 

In Aggregated/De-Identified Form. We may share aggregated, non-personally identifiable information publicly and with our partners – like publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of our services.

With Consent. We may share your information with third parties when you have given us consent to do so.

Data Retention

We will retain your information for (i) as long as necessary to provide you with the Services and for the other purposes described in this Policy, (ii) in accordance with your instructions, and/or (iii) as required by applicable law, regulations and legal process . This may include keeping certain information after your subscription has ended and/or after you have received your book as many of our customers like to return to our Site at a later date to download photos and stories and/or purchase additional books. If you prefer that we delete your photos and stories once your book has been completed or after your subscription ends, please contact us at hello@storyworth.com to request such deletion and we will promptly honor your request. Any photos and stories retained by us will not be used except as necessary to provide additional Services to you. Note that we may retain certain information (excluding your photos and stories) even after such a deletion request is made  for the period of time needed for Storyworth to pursue legitimate business interests, conduct audits, comply with (and demonstrate compliance with) legal obligations, resolve disputes, and enforce our Terms. 

Security

Storyworth takes security of data very seriously. We work hard to  protect against unauthorized access, use, alteration or disclosure of your information, including maintaining technical, physical and administrative safeguards and measures. For example, we encrypt many portions of the Services using SSL. Despite all of this, we cannot guarantee that your information will be absolutely safe from intrusion by others during transmission through the Internet or while stored on our systems or otherwise in our care. 

When you click a link to a Third-Party Service from our site, you will be leaving our site and we don’t control the security of, or endorse, those Third-Party Services, so please be careful when accessing any Third-Party Services.

Age Limitations

Our Services are intended for use by general audiences and are not targeted directly at children. We will not knowingly collect or ask for personally identifiable information from children unless we have consent from such child’s parent or legal guardian. If you share any Content with us that contains images or recordings of a child, you must ensure that you have consent to do so from such child’s parent or legal guardian.

If we become aware that a child under the age of 13 has provided personal information to us through our Services or otherwise without permissions from their parent(s) or legal guardian(s), we will delete that information. Please contact us at legal@storyworth.com if you believe you may have provided us with a minor’s information without permission from their parent(s) or legal guardian(s) so that we can respond accordingly.

Where We May Store, Process or Transfer Your Information

To provide you with the Services, we may store, process, and transmit data in the United States and locations around the world—including those outside your country. If we transfer your data abroad, we will ensure compliance with the requirements of the applicable laws in the respective jurisdictions. By using the Services, you consent to have your information transferred to us and our facilities in the United States, Europe or elsewhere, including those of third parties as described in this Policy.

To the extent that Storyworth’s processing of your personal information is subject to the General Data Protection Regulation or other applicable laws covering the processing of personal information, such as the UK Data Protection Act, Storyworth relies on its legitimate interests, described above in this Policy, to process your information and processes your information in accordance with such applicable laws.

When transferring information from the European Economic Area, the United Kingdom, and Switzerland, Storyworth relies upon a variety of legal mechanisms, such as the European Union Model Clauses (also known as the Standard Contractual Clauses) to meet the adequacy and security requirements for our users located in those jurisdictions..

Your Rights

Individuals across the globe, including the European Economic Area and the United Kingdom, have certain statutory rights in relation to their personal information. Subject to any exemptions provided by law, you may have the right to request access to your information, as well as to seek to update, delete or correct such information. We will not discriminate against you for exercising any of these rights. 

You can do some of these things (like viewing/correcting your profile information) within the Services. If you wish to exercise any other right with respect to your personal information, please contact us via email at hello@storyworth.com. We will respond to your request within a reasonable timeframe. We may reject requests that are unreasonably repetitive, require disproportionate technical effort (for example, developing a new system or fundamentally changing an existing practice), risk the privacy of others, or would be extremely impractical. When updating or making a request regarding your personal information, we may ask you to verify your identity before we can act on your request.

Your Choices

People have different privacy concerns. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used.

Users who receive marketing materials can opt out at any time. If you don’t want to receive a particular type of marketing material from us, click the ‘unsubscribe’ link in the corresponding emails or update your email settings via our website. Please note that such marketing opt-out does not impact any transactional or operational notices that we may need to send you.

You may also set your browser to block all cookies, including cookies associated with our Services, or to indicate when a cookie is being set by us. However, it’s important to remember that many of our services may not function properly if your cookies are disabled. For example, if you block all cookies, you will have to access our Services solely via email and will not be able to log into our Services via our website.  You may express your preferences for the cookies used by Storyworth here.

And lastly, your browser setting may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. Like many websites and online services, Storyworth does not respond to “Do Not Track” signals or other similar mechanisms from a visitor’s browser.

Your California Privacy Rights

This section provides additional details about the personal information we collect about California consumers and the rights afforded to them under the California Consumer Privacy Act or “CCPA.”

In addition to the other information and rights described in this Policy, California residents are also entitled to certain additional information and have certain additional rights under the California Consumer Privacy Act (“CCPA”) with respect to their personal information (as defined by the CCPA).  If you are a resident of California (a “Consumer” as defined by the CCPA), this section of this Policy applies to you.  If you are not a Consumer, this section does not apply to you and you should not rely on it.

For more details about the personal information we collect, including the categories of sources, and for information about the business and commercial purposes for which we collect your information, please see the section above titled “Information We Collect and Receive and How We Use It.” We share this information with the categories of third parties described in the section above titled “How We Share and Disclose Information.”   

Storyworth does not sell (as such term is defined in the CCPA) the personal information we collect (and will not sell it without providing a right to opt out). 

Subject to certain limitations, the CCPA provides California consumers the right to request to know more details about the categories or specific pieces of personal information Storyworth collects (including how we use and disclose this information), to delete their personal information, to opt out of any “sales” that may be occurring, and to not be discriminated against for exercising these rights.

California consumers may make a request pursuant to their rights under the CCPA by contacting us at legal@storyworth.com.  We will verify your request using the information associated with your account, including email address. Government identification may also be required for such verification. Consumers can also designate an authorized agent to exercise these rights on their behalf. Consumers have the right not to be discriminated against for exercising their CCPA rights.  We will not deny, charge different prices for, or provide a different level of quality of goods or services with respect to Consumers who choose to exercise their CCPA rights.

California Civil Code Section 1798.83, also known as “Shine The Light” law, permits California residents to annually request information regarding the disclosure of your personal information (if any) to third parties for the third parties’ direct marketing purposes in the preceding calendar year. We do not share personal information with third parties for the third parties’ direct marketing purposes.

Data Protection Authority

Subject to applicable law, you also have the right to (i) restrict Storyworth’s use of your information that constitutes your personal data and (ii) lodge a complaint with your local data protection authority.

Changes To This Policy

If Storyworth makes changes to this Policy, these changes will be posted on our website in a timely manner. Storyworth reserves the right to modify this Policy at any time, so please review it frequently. You can determine when this Policy was last revised by referring to the "Effective Date" legend at the top of this page. Any changes to this Policy will become effective upon our posting of the revised Privacy Policy on our website or within the Services. If we make any material changes, we may notify you by email (sent to the e-mail address specified in your account) or by means of a notice on our website or within the Services prior to the change becoming effective. We will notify you of any new changes to this Policy via email if you sign up for email updates here. Use of the Services or Site following such changes constitutes your acceptance of the revised Privacy Policy then in effect.

Contacting Storyworth

Please also feel free to contact Storyworth if you have any questions about this Policy or our practices, or if you are seeking to exercise any of your statutory rights. 

You may contact our Privacy Officer at privacy@storyworth.com or at our mailing address below:

Storyworth, Inc., 2093 Philadelphia Pike #1080, Claymont, DE 19703, United States.