Last Updated: October 23, 2025
Effective Date: November 23, 2025
We want our customers to feel comfortable sharing their most meaningful stories, so we take your privacy very seriously. This Privacy Policy (this “Policy”) explains how StoryWorth, Inc. (“Storyworth,” “us” or “we”) collects, uses, and discloses your information and what choices you have with respect to your information.
This Policy applies to your use of our websites, products, and services (collectively, our “Services”). This policy also applies to information we collect from you when you contact one of our customer service representatives, when you respond to a survey or enter a contest or sweepstakes we administer, or when you otherwise interact with us.
Our Services may display some content that is not Storyworth’s and/or may direct you to sites, software or services owned or operated by third parties (“Third-Party Services”). This Policy does not apply to Third-Party Services. While we take great care to only work with Third-Party Services we trust, we are not responsible for the privacy practices, security standards, or content of Third-Party Services. You should check the privacy policies of those Third-Party Services before providing your personal information to them. The fact that our Services contain or direct you to such Third-Party Services does not mean we approve or endorse such Third-Party Services or their privacy practices.
We encourage you to read this Policy in its entirety before using our Services. By using our Services, you acknowledge this Policy. Where required by law (e.g., EU/UK GDPR, state laws requiring opt-in consent), we will request your explicit consent before processing sensitive categories of personal data or engaging in activities such as targeted advertising. If you do not accept this Policy, please do not purchase, use, or access the Services. Your use of our Services is also subject to our Terms of Service (our “Terms”).
We collect various types of personal information when you register for an account with us or otherwise purchase, use, or access our Services, or when you seek customer support, complete a survey or form, enter a contest or sweepstakes, or otherwise interact with us. This information may be collected directly from you (for example, when you register for an account or complete a survey) or indirectly through your device or browser when you visit our website. When used herein, references to “information” or “personal information” means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. This includes identifiers (e.g., name, email), device identifiers (e.g., IP address), and sensitive personal information (e.g., payment details, content shared).
Your information will be used (i) to provide the Services (including support therefore) and as set forth in this Policy and/or (ii) in accordance with your instructions, and/or (iii) as required by applicable law or legal process.
Specifically, we use your information to fulfill product orders; to provide, maintain, protect and improve our Services and to develop new ones; to protect Storyworth and our users; to customize and improve the advertising and content you see (like giving you more relevant questions) and to improve your overall experience; to deliver marketing communications and promotional materials that you may be interested in; to contact you about our Services (such as letting you know about upcoming changes and improvements) and for internal operational purposes.
We adhere to data minimization principles, collecting only personal information that is reasonably necessary and proportionate for the purposes described in this Policy.
The chart below describes what categories of personal information we may collect, how we collect that information from you, the business purposes for which we generally use such information, and which types of trusted third-party service providers we may share that information with. Additional details about certain personal information we may collect, and about other ways we may use information we collect, can be found below such chart in this Policy.
Social Media
Our Services do not require connecting to any third-party social media or other service providers such as Google. However, you have the option of granting us access to your accounts with certain third-party social media and other service providers, such as Facebook or Google, so that you can login into our Services via your social media accounts or share photos, contacts and other content (collectively, the “Social Content”) from those accounts with us. By granting us access to your Social Content, you understand that we will access, make available and store (if applicable) your Social Content so that it is available through the Services exclusively for your use within the Services.
Your Photos and Other Content
While we don’t typically review our customers’ photographs, stories, transcripts, voice recordings, and other content (collectively, your “Content”), we see a subset of Content as part of providing our Services, for example when providing customer support (see above chart for more information). Unless you otherwise expressly agree, we will only use your Content as necessary to provide our Services to you. We will not use your Content for other purposes (such as our podcasts or marketing materials) unless we receive your explicit permission. For information regarding what kind of Content is and is not allowed to be provided in connection with your use of the Services, please see the section titled “Content Submitted by You” in our Terms.
When you upload your photos and videos via our Services or give us permission to access the photos and videos stored on your device, that Content may also include related image information such as the time and the place your photo was taken, tags and similar information stored by your image capture device.
If you wish to restrict the capture of image metadata in your individual photos, please adjust the settings on your image capture device.
You have control of your Content you provide to us. By default, Storyworth will never delete your Content unless you instruct us to do so, or you terminate your account with us. You therefore control which of your Content is retained in your account. If you delete your Content from your account, it will be removed from our application and web interface immediately and will be permanently deleted from our system in the ordinary course of business. If you terminate your account, we will delete your Content within a reasonable timeframe thereafter, so please notify us in advance at hello@storyworth.com if you want us to retain your Content after such termination.
AI Use and Data Handling
We utilize artificial intelligence (AI) to enhance our services and provide a better user experience. Here’s how we manage AI and related data:
Cookies and Anonymous Identifiers
We and our service providers use various technologies to collect and store information when you use our Services, and this may include sending one or more cookies or anonymous identifiers to your device.
Those cookies and other technologies collect information about how you use our Services – for example, what web pages you have viewed and what terms you have searched for – to analyze trends, generate analytics, provide a better user experience, improve our products and services, detect and prevent fraud or security incidents and gather broad demographic information for aggregate use. Cookies and other similar technologies also help us offer convenient features like remembering your login and account settings, recognizing your browser when you visit, customizing your current and future visits, and providing you with information about products that interest you.
We use cookies and similar technologies for analytics and advertising. For targeted advertising, we provide a clear opt-out mechanism in accordance with U.S. state privacy laws and GDPR. You can manage preferences at any time through our Cookie Preferences tool. We honor Global Privacy Control (GPC) signals as required by applicable laws
For additional information about the kinds of cookies and similar technologies we use, what those technologies track and collect, and how we use information collected by those technologies, please review our Cookie Policy.
In addition to the ways, we use your information as discussed in the chart set forth above, we may also use the information we collect from you to do any of the following:
We may also combine the information we collect (or that is otherwise provided to us) through aggregation and other means to limit the identification of any particular individual. Such deidentified information may be used by us for any business purpose (such as research and marketing).
We do not sell, license, or share the personal information we collect with unaffiliated third parties for their marketing purposes. We may share your information in the following situations.
To Service Providers. We sometimes use third-party service providers to act on our behalf, for example to help us fulfill your product orders, process payments, enhance and personalize your shopping experience with us, or to deliver our advertisements. These service providers are only allowed to use your information in connection with the specific service they provide on our behalf. See the chart above for additional details on what information we share with service providers.
During A Change to Our Business. Your information may be transferred to another organization if, for example, we transfer the ownership or operation of the Services because we have merged with or have been acquired by another organization, or if we liquidate our assets. In those cases, the new company’s use of your information will still be subject to this Policy and the privacy preferences you have expressed to us.
Safety and Security. We may disclose your information to third parties if we determine that such disclosure is reasonably necessary to: (a) protect any person from death or serious bodily injury; (b) prevent fraud or abuse of our Services or users or other illegal activity; (c) protect our rights, property, safety, or interest; or (d) perform a task carried out in the public interest. We reserve the right to report to the appropriate law enforcement or government agencies any information that we believe may be evidence of criminal activity or violation of any applicable law.
To Comply with Laws. If we receive a request for information, we may disclose your information if we reasonably believe disclosure is in accordance with or required by any applicable law, regulation, or legal process. For example, we may be required to share certain information to respond to a subpoena or similar judicial process.
In Aggregated/De-Identified Form. We may share aggregated, non-personally identifiable information publicly and with our partners – like publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of our services.
With Consent. We may share your information with third parties when you have given us consent to do so.
We will retain your information for (i) as long as necessary to provide you with the Services and for the other purposes described in this Policy, (ii) in accordance with your instructions, and/or (iii) as required by applicable law, regulations, and legal process. For example, account and personal identifier information is retained until you request deletion or account termination; payment information is retained for up to 7 years to comply with tax and accounting laws; and content (e.g., photos, stories) is retained indefinitely unless deleted by you, to allow future access. Retention periods are determined based on business needs, legal requirements, and the nature of the data.
This may also include keeping certain information after your subscription has ended and/or after you have received your book as many of our customers like to return to our Site at a later date to download photos and stories and/or purchase additional books. If you prefer that we delete your photos and stories once your book has been completed or after your subscription ends, please contact us at hello@storyworth.com to request such deletion and we will promptly honor your request. Any photos and stories retained by us will not be used except as necessary to provide additional Services to you. Note that we may retain certain information (excluding your photos and stories) even after such a deletion request is made for the period of time needed for Storyworth to pursue legitimate business interests, conduct audits, comply with (and demonstrate compliance with) legal obligations, resolve disputes, and enforce our Terms.
Storyworth takes security of data very seriously. We work hard to protect against unauthorized access, use, alteration, or disclosure of your information, including maintaining technical, physical, and administrative safeguards and measures. For example, we use industry-standard safeguards including encryption, access controls, regular security testing, and vendor due diligence. Despite all of this, we cannot guarantee that your information will be absolutely safe from intrusion by others during transmission through the Internet or while stored on our systems or otherwise in our care.
When you click a link to a Third-Party Service from our site, you will be leaving our site and we don’t control the security of, or endorse, those Third-Party Services, so please be careful when accessing any Third-Party Services.
Our Services are intended for use by general audiences and are not targeted directly at children. We will not knowingly collect or ask for personally identifiable information from children unless we have consent from such child’s parent or legal guardian. If you share any Content with us that contains images or recordings of a child, you must ensure that you have consent to do so from such child’s parent or legal guardian.
Our Services are not directed to children under 13 (or under 16 in the EU/UK without parental consent). If we become aware of such collection, we will promptly delete the information. Parents may contact us at privacy@storyworth.com to exercise rights on behalf of their children.
To provide you with the Services, we may store, process, and transmit data in the United States and locations around the world—including those outside your country. If we transfer your data abroad, we will ensure compliance with the requirements of the applicable laws in the respective jurisdictions. By using the Services, you consent to have your information transferred to us and our facilities in the United States, Europe or elsewhere, including those of third parties as described in this Policy.
To the extent that Storyworth’s processing of your personal information is subject to the General Data Protection Regulation or other applicable laws covering the processing of personal information, such as the UK Data Protection Act, Storyworth relies on its legitimate interests, described above in this Policy, to process your information and processes your information in accordance with such applicable laws.
When transferring information from the European Economic Area, the United Kingdom, and Switzerland, Storyworth relies upon a variety of legal mechanisms, such as the Standard Contractual Clause (SCCs) to meet the adequacy and security requirements for our users located in those jurisdictions. We also conduct transfer impact assessments (TIAs) and implement supplementary measures as necessary to ensure an essentially equivalent level of protection, in line with EU requirements.
People have different privacy concerns. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used.
Users who receive marketing materials can opt out at any time. If you don’t want to receive a particular type of marketing material from us, click the ‘unsubscribe’ link in the corresponding emails or update your email settings via our website. Please note that such marketing opt-out does not impact any transactional or operational notices that we may need to send you.
You may also set your browser to block all cookies, including cookies associated with our Services, or to indicate when a cookie is being set by us. However, it’s important to remember that many of our services may not function properly if your cookies are disabled. For example, if you block all cookies, you will have to access our Services solely via email and will not be able to log into our Services via our website. You may express your preferences for the cookies used by Storyworth here.
Your browser or device may allow you to transmit opt-out preference signals, such as Global Privacy Control (GPC). We honor GPC signals for opting out of sales or sharing of personal information, as required by applicable laws. For "Do Not Track" signals not covered by such laws, we currently do not respond, but you can manage cookies via our Cookie Policy.
This section provides additional details about the personal information we collect about California consumers and the rights afforded to them under the California Consumer Privacy Act or “CCPA.”
In addition to the other information and rights described in this Policy, California residents are also entitled to certain additional information and have certain additional rights under the California Consumer Privacy Act (“CCPA”) with respect to their personal information (as defined by the CCPA). If you are a resident of California (a “Consumer” as defined by the CCPA), this section of this Policy applies to you. If you are not a Consumer, this section does not apply to you, and you should not rely on it.
For more details about the personal information we collect, including the categories of sources, and for information about the business and commercial purposes for which we collect your information, please see the section above titled “Information We Collect and Receive and How We Use It.” We share this information with the categories of third parties described in the section above titled “How We Share and Disclose Information.”
Storyworth does not sell, as such term is defined in the CPRA, the personal information we collect. However, certain disclosures to advertising and analytics providers may constitute "sharing" for cross-context behavioral advertising under the CPRA. We provide a right to opt out of such sharing. To opt out, use the "Do Not Sell or Share My Personal Information" link on our homepage or contact us at legal@storyworth.com. We also honor opt-out preference signals, including Global Privacy Control (GPC), sent from your browser or device. Subject to certain limitations, the CCPA provides California consumers the right to request to know more details about the categories or specific pieces of personal information Storyworth collects (including how we use and disclose this information), to delete their personal information, to opt out of any “sales” that may be occurring, and to not be discriminated against for exercising these rights.
California consumers may make a request pursuant to their rights under the CCPA by contacting us at legal@storyworth.com. We will verify your request using the information associated with your account, including email address. Government identification may also be required for such verification. Consumers can also designate an authorized agent to exercise these rights on their behalf. Consumers have the right not to be discriminated against for exercising their CCPA rights. We will not deny, charge different prices for, or provide a different level of quality of goods or services with respect to Consumers who choose to exercise their CCPA rights.
California Civil Code Section 1798.83, also known as “Shine The Light” law, permits California residents to annually request information regarding the disclosure of your personal information (if any) to third parties for the third parties’ direct marketing purposes in the preceding calendar year. We do not share personal information with third parties for the third parties’ direct marketing purposes.
If you are a resident of another state with comprehensive privacy laws (e.g., Colorado, Connecticut, Virginia, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah), you may have similar rights to those under the CPRA, including rights to access, correct, delete, or port your personal information; opt out of targeted advertising, sales, sharing, or profiling; and non-discrimination. These rights vary by state, but you can exercise them by contacting us at legal@storyworth.com or via our website request form. We will verify your request and respond within the required timeframe (typically 45 days). For state-specific details, refer to the relevant law.
Subject to applicable law, you have the following rights regarding our processing of your personal information:
To exercise them (except complaints), email privacy@storyworth.com; we respond within 1 month. We won't discriminate for exercising rights.
If Storyworth makes changes to this Policy, these changes will be posted on our website in a timely manner, with the "Last Updated" date revised. Storyworth reserves the right to modify this Policy at any time, so please review it frequently. You can determine when this Policy was last revised by referring to the "Effective Date" legend at the top of this page. Any changes to this Policy will become effective upon our posting of the revised Privacy Policy on our website or within the Services. If we make any material changes, we will provide notice at least 30 days before the change takes effect giving you the opportunity to review and exercise your rights. We will notify you of any new changes to this Policy via email if you sign up for email updates here. Use of the Services or Site following such changes constitutes your acceptance of the revised Privacy Policy then in effect.
Please also feel free to contact Storyworth if you have any questions about this Policy or our practices, or if you are seeking to exercise any of your statutory rights.
You may contact our Privacy Officer at privacy@storyworth.com or at our mailing address below:
Storyworth, Inc., 2093 Philadelphia Pike #1080, Claymont, DE 19703, United States.
