About Storyworth

The spark for Storyworth came in 2012 when I began to wonder how much my children would remember of their grandad — my dad. He was 82, and I wanted a way to capture and preserve his incredible stories so my children could hear them just as he would tell them in person.

I began asking him questions about his life and recording his answers. I was amazed by how much I learned about this man I had known my whole life.

What started as a simple way to get to know my dad better became Storyworth.

I’m so proud that today, we help people all over the world to honor the stories of their loved ones and learn more about them along the way.

Nick Baum
Storyworth co-founder

10 Years. Millions of Stories.

At Storyworth, our mission is to help people tell their most meaningful stories. There are many reasons Storyworth remains the trusted leader for family storytelling, here are just a few.

Trust that’s earned

It’s not just how long we’ve been around; it’s what we’ve done with that time. We’re always listening, testing, and improving your storytelling experience. You can see that quality reflected in the 40,000+ Storyworth reviews averaging 4.7 stars on Trustpilot.

Independent and family-owned

Storyworth was founded by Nick and Krista Baum in 2014 to record their own family stories, and it remains family-owned to this day. That means we can focus on making the best possible product for you, not investors or advertisers.

Here first, here for the long run

Our focus has always been on building a sustainable business you can trust to care for your stories for years to come. We keep our business profitable by building products people love with a small (but mighty!) team.

There for you the entire way

We designed the Storyworth experience to feel clear and intuitive, but if you ever have a question, our support team is there to help you. We pride ourselves on providing quick responses through email or by phone.

Quality at every touch point

We’re honored to be trusted with your stories, and we believe they should be treated with respect at every step. This is at the heart of our obsession with ease of use, our commitment to privacy and security, and the quality of our keepsake books.

Always innovating

We’re always working on new ways to collect and preserve stories. In 2024, we introduced Storyworth Celebrations, the easiest way to create a collaborative book of memories, pictures, and advice. They’re the perfect gift for birthdays, retirements, anniversaries, and more.

Our founding team

Nick was born in Stockholm, grew up in France, and studied Computer Science at Dartmouth College. He moved out to California in 2005 to work for Google, where he met his wife Krista. Krista is from Pleasanton CA, and has a finance degree from BYU.

Favorite family tradition

Every summer, Krista and I spend a week in Sweden sailing with my parents. I first did this when I was only six months old, securely strapped in a car seat at the back of the boat, and I’ve only missed one summer since. The first time Krista joined us, we sailed across the Baltic to Helsinki – trial by water! Needless to say, she passed with flying colors and is now a full crew member in her own right.